… sound media relations are crucial for credibility
mediaconnect supports companies and organizations in the art and science of approaching their key audiences. In short: We make sure that your news and messages will reach their intended target groups.
In order to obtain credible communication, we focus on a continuous, target group-specific penetration of relevant media, and on the cooperation with journalists. This includes above all the numerous specialised trade media in their print and online versions, which still belong to the preferred information source for experts and decision-makers in the BtoB area. We provide journalists who write for those media relevant to our customers with the appropriate information, directly and individually, in Germany and/or internationally.
In classical PR, the distribution of information is regarded as an obligation towards journalists, as opposed to an obligation of journalists to actively search for news about your organisation or company. Even if journalists today are able to access the Internet to look up all kinds of information, daily routine in the editorial departments of specialist media is different – both for print and online media teams.
We provide journalists who write for those media relevant to our customers with the appropriate information, directly and individually, in Germany and/or internationally. This approach increases the chances for the publication of your articles, editorials and press information in the editorial parts of the respective key media enormously. In this way we increase the visibility of your organisation within your core target groups – which is tremendously valuable for the image and the credibility of a company!