In times of social media and faked news …

… sound media relations are crucial for credibility

mediaconnect supports companies and organizations in the art and science of approaching their key audiences. In short: We make sure that your news and messages will reach their intended target groups.

In order to obtain credible communication, we focus on a continuous, target group-specific penetration of relevant media, and on the cooperation with journalists. This includes above all the numerous specialised trade media in their print and online versions, which still belong to the preferred information source for experts and decision-makers in the BtoB area. We provide journalists who write for those media relevant to our customers with the appropriate information, directly and individually, in Germany and/or internationally.

In classical PR, the distribution of information is regarded as an obligation towards journalists, as opposed to an obligation of journalists to actively search for news about your organisation or company. Even if journalists today are able to access the Internet to look up all kinds of information, daily routine in the editorial departments of specialist media is different – both for print and online media teams.

We provide journalists who write for those media relevant to our customers with the appropriate information, directly and individually, in Germany and/or internationally. This approach increases the chances for the publication of your articles, editorials and press information in the editorial parts of the respective key media enormously. In this way we increase the visibility of your organisation within your core target groups – which is tremendously valuable for the image and the credibility of a company!

Monitoring/KPI

For many years the industry has been discussing indicators in order to measure the results of PR activities. It is, however, obviously not always possible to quantify or clearly assess the success of a press campaign. PR is a „sustained“ investment: someone who reads an article today may react to it only months later. PR is also about image enhancement – and how can this be measured ?

A company’s management however requires reliabable KPIs for cost-benefit analysis. For this purpose we’ve developped customized systems together with our customers, including the evaluation of all publications about your company on the basis of previously defined criteria. This approach goes beyond a mere assessment as with an advertising value equivalence analysis, taking into account, among others, the higher credibility of editorial content compared to an ad.

With the PR-Monitor, we also provide our customers with an online tool for internal use, in which all publications can be viewed and sorted according to specific criteria.

Non Profit

The impact of PR can be tremendous – but it is often precisely those who have no voices that are also short of funds for professional PR.

This is why we are happy to provide free advice and assistance to your non-profit organization or initiative. Depending on your requirements we’ll help you optimize your press release, develop a press distribution list, or even provide you with a PR crash course in our agency.

Just contact us!

Contact

mediaconnect

Monika Keller

Gotzkowskystr. 11

10555 Berlin

info(at)mediaconnect-berlin.de

pictures: fotolia